The Beef Cattle Research Council (BCRC) was established by the CCA in 1997 to determine research and development priorities for the beef cattle industry and, since 2000, to administrate the research funding allocation of the National Check-off. A portion of the funds collected through the National Check-off are directed towards the BCRC to sponsor research and technology development in strategically focused priority areas of national significance to the beef industry. The BCRC plays a key role in leveraging additional revenue for beef cattle research with industry contributions made through National Check-off being used to secure dollars from other funding organizations. Recognizing this, the Council will continue to work with other provincial and national funding organizations to coordinate its priority setting process, research evaluation and selection process to ensure industry contributions are fully leveraged.The BCRC is committed to funding leading-edge research to position the Canadian beef cattle industry as a global leader in beef quality, animal health, food safety and environmental stewardship. The BCRC is focused on facilitating and encouraging collaboration and coordination among researchers, funding agencies, and industry in order to maximize the benefits obtained from beef cattle research and to support the Canadian beef industry’s marketing value proposition to be a leader in beef quality, animal health and food safety, and environmental stewardship.
Taken from http://www.cattle.ca/sustainability/contributors-to-sustainability/bcrc/